MORE RETAILERS ANNOUNCE PRICE CUTS
Walgreens (WBA) has joined the growing list of retailers that have announced sweeping price cuts for their products. The list also includes Walmart, Target, Amazon, etc. All of them cite the need to increase customers traffic. Presumably the increase in traffic will also increase sales and translate to higher profits. Let’s hope so. The attitude of current shoppers is almost defensive in nature. Impulse shopping has been replaced by planned shopping for specific items and includes conscious price comparisons with competing vendors and online searches.